How it works

Three steps,ninety seconds.

You write two or three sentences. Runles scores your idea on five axes, shows you who’s already doing it, and gives you a phased plan whose steps each end in a decision you can lose. This page is what happens in between.

90 secondsfrom idea to report
No card requiredFirst review is free
Private by defaultYour idea stays yours

How the ninety seconds works

01

Describe it

Two or three sentences. Runles asks for stage, buyer, and market only where the answer changes.

02

It gets reviewed

The model sizes who pays, finds companies already shipping it, and attacks your weakest assumption.

03

You get a plan

A score with the reasoning, the competitive landscape, and four phases each ending in a decision.

The scoring

What the five axes actually measure.

Every review is scored on the same five, and the numbers below are the real ones from the salon booking idea used throughout this site.

Model estimates on a 0–100 scale, not measurements.

Problem is real

Whether the buyer already has a costly problem, not merely an interest in a new feature.

84

Buyer is reachable

Whether you can reach a named buyer through a credible path to the first customer.

81

You can ship it

Whether the first credible version is practical with the time, integrations, and capability required.

76

Defensible for a while

What stops an incumbent with the data or distribution from absorbing the wedge as a feature.

72

Regulatory exposure

Whether regulation, compliance, or liability can block the plan before its strengths matter.

46

Regulatory exposure caps the score

The first two axes carry the most weight, but a weak regulatory score can cap the composite. The score is a model estimate, not a measurement, and the five axes explain where it comes from.

More detail can lower the score. A specific idea is judged on the buyer, constraints, and distribution path you actually describe.

What moves a score, and what doesn’t

Moves it a lot - naming a specific buyer, a trigger event, and a distribution path you already have.

Moves it barely at all - feature lists. The model weighs the buyer and the route to them above what you would build.

What you get back

  • The score, with the reasoning for each axis rather than just the number.
  • Named companies already shipping a version of it, with an overlap estimate and a qualitative profile - no funding or revenue figures we can’t verify.
  • A four-phase roadmap where each phase ends in a decision gate that can kill the project early.
  • One unresolved question the report deliberately ends on - the thing you have to go find out.

Ninety seconds is cheaper than a quarter.

The first review is free and doesn’t need a card.